Welcome to The Genuine Nut Job.

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In 2015, at the young age of 21, I accidentally fell in love with nut butter and decided to set up a business. In 2020, during the global pandemic of COVID-19, I also admitted to my family and friends that I have been living with an eating disorder for over eight years.

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This is a blog about my first-hand experience of being an entrepreneur with an eating disorder. The persistence, patience, optimism, and frustrations; two jobs that for me come hand in hand, and most of the time go unseen. Less a reflection on 'how I made it' - written by someone whose brand remains nameless - a story of relentless hope and unknowns. Candidly, it scares me that my brand could cease to exist in six months' time and the majority of people would never even know it existed in the first place. And speaking from experience, I can just as easily live with an eating disorder as I can pretend it is never happening. Trapped by the very 'healthy' traits we are all exposed to on a daily basis.

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Although I started writing to clear my head - with no else I felt safe around to talk about my feelings - I want to give voice to the other voiceless. I never want anyone to feel as alone as I did. In truth I am a curious person and can't help but wonder - is it just me?